Carbon Bulls provides a platform to share all the green information. Now you can post your green topics CarbonBulls on various products varying from toys & electronics (say green phone from Samsung) to topics like plastic usage & diseases like Asthma & impact of environment on same. This would help others benefit from your information.People can come and search for similar information and make better & greener decision. Another benefit is, you dont have to pay for offsetting your carbon usage to companies you dont know and how they are spending your dollars. You can do it for free by just sharing your green information and enlighten other. Remember, helping others go green through your knowledge is also a way to do carbon offsetting.
Is it just an online platform to share information. No, nowhere close. Its a tool to make our world a better place. Its a weapon to change lives. Its an idea which can touch millions of lives. It is Carbon Bulls.
-A Carbon Bull
Share your green information and offset your carbon usage for free.
www.carbonbulls.com
Sunday, January 17, 2010
Sunday, January 3, 2010
Its my green Life
I walked down an organic restaurant last night in washington DC area and found one of the waitresses really impolite. I went to her and asked a simple question : Are you always so nice with people. She looked at me as if she is saying sorry and said "NO". I see a sudden change in her behavior. SHe was nice and warm to the people. What I really want to say is, people can make big impacts by doing some small and simple things. You don't have to be Al Gore or some Nobel prize winner to contribute to environmental causes. You can make meaningful contributions by taking small steps like sharing green information on sites like carbonbulls.com and enlighten the world in every little way you can.
Point is, we wanna live our lives on our own terms but there is always a 'duty factor' towards the world we live in. We should not absolve of our responsibilities. Its like running away from your girlfriend without saying Goodbye even if there were and no promises made and any other string attached to start with. Its a common courtesy.
Just like many others I am gonna try and live 2010 on my own terms but I am definitely gonna have some New Year resolutions and one of them would be to contribute to Green cause. I am gonna spend rest of this year and hopefully all years to come spending some time on carbonbulls.
Point is, we wanna live our lives on our own terms but there is always a 'duty factor' towards the world we live in. We should not absolve of our responsibilities. Its like running away from your girlfriend without saying Goodbye even if there were and no promises made and any other string attached to start with. Its a common courtesy.
Just like many others I am gonna try and live 2010 on my own terms but I am definitely gonna have some New Year resolutions and one of them would be to contribute to Green cause. I am gonna spend rest of this year and hopefully all years to come spending some time on carbonbulls.
Wake up SId
Sid has always been a smart consumer who does his research before buying anything, from electronics to daily usage items. He gets the best value of his money more often than not. But what Sid doesnt take into account is the real price he pays. He doesnt take into account the carbon footprint of items he buys.
The best way to understand green consumers is by segmenting them based on Psychographics than demographics. Lot of research has indicated that LOHAS, Naturalites, drifters & unconcerned are the main segments of green consumers. Lohas and Naturalites are most likely buy green products and pay premium but marketing to these consumers is really tricky as they are well informed and connected. Deception doesnt work with these consumers.
Each gallon of gasoline in US typically emits 8.7 kg of CO2 which is 3.2 kg per litre of petrol. People like Sid should look at the carbon footprints of their purchases by looking at green information sharing platforms like carbonBulls.com and try to offset it not only by making better choices in terms of price & environmental impact but also by contributing to carbon offset projects through firms like terraPass. You can buy 1 year flying carbon offset for $50 or you can buy 4 person-year family carbon offset for $370 which include driving, flying and home energy.
Sid needs to step up and start looking for all these information at carbonbulls.com and not only make good value of his money but also make this world a better place.
The best way to understand green consumers is by segmenting them based on Psychographics than demographics. Lot of research has indicated that LOHAS, Naturalites, drifters & unconcerned are the main segments of green consumers. Lohas and Naturalites are most likely buy green products and pay premium but marketing to these consumers is really tricky as they are well informed and connected. Deception doesnt work with these consumers.
Each gallon of gasoline in US typically emits 8.7 kg of CO2 which is 3.2 kg per litre of petrol. People like Sid should look at the carbon footprints of their purchases by looking at green information sharing platforms like carbonBulls.com and try to offset it not only by making better choices in terms of price & environmental impact but also by contributing to carbon offset projects through firms like terraPass. You can buy 1 year flying carbon offset for $50 or you can buy 4 person-year family carbon offset for $370 which include driving, flying and home energy.
Sid needs to step up and start looking for all these information at carbonbulls.com and not only make good value of his money but also make this world a better place.
What would David Do
In 60s, whole talking point for businesses was 'made in america', in 70s, quality became imp like electronics from japan, in 80s companies focussed on branding like nike, coke, in 90s technology become imp. Current period is all about being green and gonna be a huge factor for businesses for at least next 15-20 years. David, a marketing manager in small firm, is working on to market some green products his firm has come up with. What would David DO?
Best way to market green product is viral marketing. Try to turn strangers into friends, friends into customers and customers into sales people. There are some wonderful sites like carbonBulls.com where all these firms can provide all the information about their products which will help potential consumer get all the relevant information. He should also try to get some certification through various eco-label programs.
Deception doesnt work. Be honest with your consumers. Say for example, a box of aluminum foil is labeled with the claim "recyclable," without further elaboration. Unless the type of product, surrounding language, or other context of the phrase establishes whether the claim refers to the foil or the box, the claim is deceptive if any part of either the box or the foil, other than minor, incidental components, cannot be recycled.
web platforms like carbonBulls.com are ideal places to share those information.
Best way to market green product is viral marketing. Try to turn strangers into friends, friends into customers and customers into sales people. There are some wonderful sites like carbonBulls.com where all these firms can provide all the information about their products which will help potential consumer get all the relevant information. He should also try to get some certification through various eco-label programs.
Deception doesnt work. Be honest with your consumers. Say for example, a box of aluminum foil is labeled with the claim "recyclable," without further elaboration. Unless the type of product, surrounding language, or other context of the phrase establishes whether the claim refers to the foil or the box, the claim is deceptive if any part of either the box or the foil, other than minor, incidental components, cannot be recycled.
web platforms like carbonBulls.com are ideal places to share those information.
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